VIBE Realty

Saint Paul, MN
Commercial

You’d be forgiven for thinking you were in the wrong place upon walking into the VIBE Realty offices. More akin to the reception area of a spa, or the lobby of a boutique hotel, it’s utterly unlike any other residential real estate brokerage. And that’s the point! VIBE Realty has completely remade the experience of buying and selling homes, both for its brokers and their clients.

Gone are the beige walls and fluorescent lights, the bullpen of generic office cubes indistinguishable from something at a used car dealership. VIBE founders Rob and Steve had a vision to transform an experience fraught with anxiety for most people into something fun and engaging—and that vision began with the creation of the right space. Their approach to disrupting the typical experience of buying and selling homes is to shift the focus from juggling buildings to truly serving people.

Putting the experience of the brokers and clients first drove the design aesthetic toward that of an urbane social club where one can do business. The relaxed and engaging environment combines the warmth and approachability of a home, with the clarity and sophistication of a modern workplace. The richly appointed space serves the brokers as a flexible coworking and meeting place, while providing homebuyers with a calming ambiance in which to unhurriedly contemplate one of the most consequential decisions most people ever have to make with confidence.