OVO Lasik + Lens
St. Louis Park, MN | Commercial, Office
As an advanced hub of innovation for the industry’s newest cutting-edge technology and world-class practitioners, OVO LASIK + LENS needed a high performance, show-stopping medical environment with a powerful first impression — and making the patient experience the priority. Every detail and moment at OVO was considered from that lens.
We began by collaborating intensively with the clinic’s operational experts and surgeons, to best understand the flow of their work, the needs of the patients, and the brand itself. We developed a floor plan that optimizes the flow of the patient experience, while providing staff efficiencies and clear reinforcement of the OVO brand. Even before we began to make our big design moves, we prioritized an informed decision-making process about the investment itself, with frank conversations and a tiered-value hierarchy of the clinic’s different spaces, leveraging our client’s resources to the greatest effect.
With the plan established, we explored design concepts inherent in the LASIK procedure itself: contour, shape, contrast, and view. Lobbies became the focal point of the design, with a contoured wood slat reception desk and waiting areas. The patient journey through the space culminates at a double procedure room, where contoured ceiling elements and indirect lighting provide a theater highlighting the lasers and the procedure itself — offering guests the opportunity to watch a LASIK procedure in real time.
Throughout the space, we considered light as shape, edge, and path — a material in and of itself. From glazed porcelain tiles to translucent fabrics and natural birch, a curated, elegant material palette was deployed with a focus on clarity and durability. Contoured wood slats provide a touch of warmth and rhythm from lobbies to procedure rooms, and were developed by our team using a cutting-edge parametric modeling technique and executed by local millworkers, Artifex.
The new clinic offers a bold statement about the power of design as an essential tool in creating a sustainable brand — and a profitable business.
Learn more about The Legends of Lasik at OVO LASIK + LENS.
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PROJECT PHOTOS BY Gaffer Photography